Author

Ron Sparks

Ron is a consultant specializing in Microsoft technology. He writes for CIOs and CTOs about AI adoption and investment: measuring AI value beyond usage, ROI and responsible execution, and the move from RPA to agentic AI. LinkedIn

About the authors

AI & Intelligent Systems · Enterprise Strategy

The Cobra Paradox of AI Adoption: When Measuring Usage Backfires

When AI usage becomes the metric, behavior shifts in ways that make dashboards look successful while actually reducing productivity – the Cobra…

Apr 2026

8 minutes
Enterprise Architecture · Enterprise Strategy

Maximizing Enterprise AI Investments: Strategy, ROI, and Responsible Execution

A practical playbook for CIOs and CTOs: align AI to business outcomes, measure ROI across several dimensions, and govern it responsibly from…

Jun 2025

8 minutes
AI & Intelligent Systems

From Automation to Autonomy: Why Agentic AI Is the Next Evolution of RPA

RPA follows rules; agentic AI pursues goals – a shift from automation to autonomy that changes how organizations handle ambiguity and what…

Apr 2025

6 minutes

Ron Sparks

The Cobra Paradox of AI Adoption: When Measuring Usage Backfires

Maximizing Enterprise AI Investments: Strategy, ROI, and Responsible Execution

From Automation to Autonomy: Why Agentic AI Is the Next Evolution of RPA